In it, you gain the opportunity to engage diverse audiences, to influence them, and to play a key role in the marketplace of ideas that we enjoy in a democratic society. Equally important, the media serve as the watchdogs of government, providing information and ideas that citizens need in order to understand significant issues and make important decisions for themselves. As a media professional, you bear ultimate responsibility for being honest, accurate, and fair in all that you write.
You also must provide models of good writing for others to understand and emulate. It would be a serious mistake to think that many media jobs do not involve writing. In reality, most media jobs require a tremendous amount of writing. Whether you are working behind the scenes in a television newsroom or preparing advertising copy for a client proposal, writing is a frontline skill that your bosses, clients, and audiences expect. Even news photographers must record information about their subjects and write clear photo captions.
A radio DJ often writes news tags that engage his or her audience, and inform them of critical local news events such as weather emergencies, school cancellations, or traffic updates. In public relations settings, the social media campaign you create for your managers will succeed or fail largely on the strength of your writing. Regardless of the medium, it’s all about skilled writing.