History of the mass media

The emergence of mass media is linked to the development of technical possibilities for information transmission and storage. In this sense, the development/invention of writing and printing belong to the prehistory of the mass media. Linked to this was and is the implementation of general schooling for broad sections of the population. In Prussia, for example, compulsory schooling was introduced in 1717.

Newspaper and magazines media

In a narrower sense, the history of the mass media begins with the development of the mass press in Great Britain and the USA around 1833/1835. The spread and increase of the media, first of all, newspapers and magazines, was closely linked to the improvement of traffic routes, transport technology, and the development of urban centers with a corresponding knowledge culture.

Radio and television

With the development of film at the end of the 19th century, radio (radio in the 1920s) and television (in the 1930s), it was possible to provide the population with a wide range of information and entertainment. The social differentiation of society, however, slowed the extensive use of the available possibilities during this period.

Importance of mass media

The importance of the mass media was especially promoted by the rise of mass culture, that is, through sporting events, entertainment shows, music, and other leisure programs.

Especially after the Second World War in connection with developing democratization, the mass media enabled a broad and controversial range of information. This was done to give the broadest sections of the population opportunities for comprehensive opinion-forming and participation in the design of modern democratic society.

Today the mass media is in fact assigned a fourth power within the classic separation of powers. It is therefore responsible for articulating and pooling the opinions of society, and for monitoring and criticizing political decisions. The mass media are currently accused of having their information and educational tasks in favor of commerce and advertising. Due to advertisements, it is easier to Buy RVcover these days.

In industrialized countries, media use has expanded significantly since the 1960s: thanks to the appropriate equipment and connections such as computers, satellites, and cable. The mass media are thus increasingly becoming a benchmark in society.

 

Everything You must Know about Influencers

Whether you believe it or not, influencers have more authority and at times, have unpredictable force when it comes to marketing. Their product endorsements are actually 11x more successful compared to banner ads while Twitter reports that people do trust influencers almost as much as they do with their friends. Influencer’s opinions as well as recommendations are resonating with fans in a way that traditional ads can’t do. This is why many businesses are considering to collaborate with influencers to promote their products and services like https://swedish24.co.kr/.

When is an Influencer becomes One?

On the other hand, not everyone is entirely convinced with the value they provide. According to Devon West, the Director of Social and Video at Sephora argued that once an influencer attached themselves to different brands, it makes their overall impact diffused.

What extent do having big fan base and followers becomes an influence? At the end of the day, it is creating the ripple effect that matters most. Furthermore, Timothy Armoo claimed that the appeal of the so-called “super influencers” is gone.

These days, micro-influencers are the trend and have more value. In an effort to have successful execution, it is integral for brands to identify the topic-specific leaders whose trusted highly by their audience.

Why Brands Partner with Influencers?

Beauty as well as fashion brands are leading the way with regards to cut-through influencer outreach campaigns and spending around 30 to 75 percent of their marketing budgets by partnering with the key tastemakers. At the same time, there are lots of agencies that are selling wide network of influencers in which the brands are buying to get contact information or to have their products posted on their page. This transactional system from which most are paid on a one-time basis is sometimes not sustainable and lacks of value according to other marketers.

Savvy companies on the other hand are focused on building long-term relationship with several influencers who are relevant to their products and/or services. They additionally ensure that both parties are aligned with their values and goals. The main focus is to always work together and co-create, engaging, eye turning content that will eventually become influential on its own.

How deep is Media Censorship?

Despite the fact that many of you not realize it by now, media censorship is a regular practice. While there are editing applied to news stories before it is released, in most cases, subjective decisions are made whether keeping some details from reaching the public or not.

At times, such decisions are made in order to protect someone’s privacy and security and occasionally, to protect various media outlets from political or corporate fallout. Yet other times, it can be a matter of national security why censorship take place.

What is Censorship anyway?

Basically, censorship is suppressing or altering writing, photos, speech or any other pieces of information that’s based on opinion that such material is any of the following:

Politically unacceptable

  • Subversive
  • Pornographic
  • Obscene or;
  • Harmful to public welfare

Both private institutions and the government might execute censorship for reasons like national security, protecting children as well as other protected groups, preventing hate speech, restricting religious or political opinion or preventing slander or libel. As a matter of fact, even if buying the best moisturizers for old women can undergo media censorship. Seems harmless but if government officials or private companies find out that it has contents that concerns safety and security, expect media censorship towards it.

A Brief History of Media Censorship

As a matter of fact, the practice of media censorship take place since 399 BC when Socrates, after trying to fight Greek government to censor his opinions and teachings, was executed by means of drinking a hemlock for trying to corrupt the minds of young Athenians.

Censorship as Time Goes By

Then in 1766, the very first country that enacted the official law in banning censorship is Sweden. While a lot of the modern countries have implemented laws towards censorship, none of these were actually ironclad and are typically challenged in restricting certain rights like freedom of expression and speech. As an example, censorship of photos considered pornographic are challenged by those who think that the images are an acceptable form of art. There are no laws that are preventing publishers, authors or any information creators from censoring their own projects.