Everything You must Know about Influencers

Whether you believe it or not, influencers have more authority and at times, have unpredictable force when it comes to marketing. Their product endorsements are actually 11x more successful compared to banner ads while Twitter reports that people do trust influencers almost as much as they do with their friends. Influencer’s opinions as well as recommendations are resonating with fans in a way that traditional ads can’t do. This is why many businesses are considering to collaborate with influencers to promote their products and services like https://swedish24.co.kr/.

When is an Influencer becomes One?

On the other hand, not everyone is entirely convinced with the value they provide. According to Devon West, the Director of Social and Video at Sephora argued that once an influencer attached themselves to different brands, it makes their overall impact diffused.

What extent do having big fan base and followers becomes an influence? At the end of the day, it is creating the ripple effect that matters most. Furthermore, Timothy Armoo claimed that the appeal of the so-called “super influencers” is gone.

These days, micro-influencers are the trend and have more value. In an effort to have successful execution, it is integral for brands to identify the topic-specific leaders whose trusted highly by their audience.

Why Brands Partner with Influencers?

Beauty as well as fashion brands are leading the way with regards to cut-through influencer outreach campaigns and spending around 30 to 75 percent of their marketing budgets by partnering with the key tastemakers. At the same time, there are lots of agencies that are selling wide network of influencers in which the brands are buying to get contact information or to have their products posted on their page. This transactional system from which most are paid on a one-time basis is sometimes not sustainable and lacks of value according to other marketers.

Savvy companies on the other hand are focused on building long-term relationship with several influencers who are relevant to their products and/or services. They additionally ensure that both parties are aligned with their values and goals. The main focus is to always work together and co-create, engaging, eye turning content that will eventually become influential on its own.