Google’s YouTube Shorts App : A Potential Replacement for Tik Tok?

A month ago YouTube developers launched a video app called YouTube Shorts in India, which works in the same way as the globally popular social app Tiktok.

Anytime soon, Tik Tok will shut down as the ban took effect last September 20 but was extended since negotiations between TikTok owner ByteDance and potential buyer Oracle, is still ongoing. In the meantime, as Tik Tok’s American fans are awaiting Tik Tok’s fate in the U.S. they are actively searching for a viable replacement for the short-video music sharing app.

Google’s video sharing platform YouTube lost no time in coming out with an announcement last month that they have launched an early beta version of YouTube Shorts in India. Like Tik Tok, the YouTube Shorts features can serve as handy tools for creators and artists to use when shooting short videos using their smartphones.

YouTube says that initially, only a handful of the app has been released for testing in India, as they still need feedback from creators and users in building and improving YouTube Shorts. Apparently, more beta versions of the app are being released to the global community of app users, as the developers continue with their mission to improve YouTube Shorts before the app is globally released in the coming months ahead.

YouTube is expecting for a community to grow, revolving around creators who started producing content with Shorts.

What is YoutTube Shorts?

YouTube Shorts is an app that allows users to shoot and edit 15-second long video clips with high-quality content using their smartphone. The app’s features mainly focus on providing a tool for recording, for watching and potentially, a way to be discovered as a creative talent or performer.

How Does YouTube Shorts App Work?

The YouTube Shorts beta version released in India comes with a multi-segment camera that allows creators to compound numerous videos together; plus an option to incorporate music by choosing from the app’s wide selection of songs. Users can also change the video’s speed in the way they see fit, as well as use a timer that enables shooting videos hands-free.

Navigating through the different Shorts features can be accomplished in a short amount of time because app users can do so with mere vertical swipes. Also, YouTube developers want to make it easier for people to discover creations and content of other Shorts creators, in ways that even those with little spare time can watch and be entertained in just a matter of seconds

As with all early versions, more features will be added, which is why feedback will be highly appreciated by Shorts developers.