Will Trump’s Social Media Campaign Strategy Still Work in the 2020 Presidential Elections?

If the 2020 voters will still believe what they hear, view and read as news from Trump’s social media campaigners, Donald Trump still has a likely chance of winning the 2020 presidential elections. After all, Trump’s digital media campaign director Brad Parscale had bragged before that the launch of their political campaign via Facebook and Twitter, led the way to Trump’s 2016 victory.

Meanwhile, Donald Trump and his Republican minions continue to make false and ridiculous statements glorifying Trump’s presidency. The brazenness of their pronouncements, even if starkly twisted and lacking in credibility is not new. It was basically how Trump won the 2016 presidential election. Backed by a Facebook account followed by millions of pro-Trumpers, they are banking on the spread of disinformation by way of likes and shares, as a way of confusing undecided voters.

The Truth About Trump’s Social Media Campaigns

In 2018, somebody from Cambridge Analytica opened a can of worms about Trump’s social media strategy..

Christopher Wylie a Canadian data consultant of the data analytics company, showed “The Guardian” documents as proof that they provided the Trump camp with data on about 87 million FB users without authorization. The FB accounts were selected based on personality and psychological makeup that perfectly match the kind of people, whom the Trump team is targeting for their political campaign ads.

There is no telling if the millions of FB and Twitter users, whose accounts were mined for Trump’s political purpose, will still believe the false social media news, as well as Trump’s tweets and posts. Hopefully, some may have realized they were manipulated into believing largely inaccurate news fed to them during the 2016 political campaigns. .

The Social Media Disinformation Campaign Continues but Under Different Conditions

Brad Parscale, the so-called genius behind the success of Trump’s Facebook and Twitter political messaging is still carrying on with the spread of disinformation. He is publicly delivering speeches echoing Trump’s false claims of great achievements, and in refuting the outcomes of the ongoing impeachment hearings.However, he is carrying out the new campaign under harsher conditions.

Inasmuch as not all members of the Republican Party approve of how Trump has performed as POTUS, the Republican National Committee (RNC) said it would no longer buy digital ads from Parscale’s firm.

Mike Reed, spokesman for the RNC announced that in moving forward toward the 2020 presidential election, RNC will now buy digital ads directly from host sites. Reed added

”This is to make sure there is complete transparency, as well as give the press and the Democrats no basis in accusing anyone of impropriety.”