So let us get started. It’s time to get to know yourself as a writer, to build new skills, to learn professional strategy, and to explore the many exciting career pathways in the media professions. If you are willing to apply yourself, you can accomplish it all. If you are contemplating a career in the media professions, you are exploring the field in a time of unprecedented upheaval and rapid change.


Major newspapers that have thrived for a century are cutting back their publication schedules or going mostly online. Wellestablished radio and television stations, facing declining advertising revenues, are laying off news staffs. Indeed, the entire mass media industry, which appeared to be so solid a few short decades ago, is rapidly evolving into a digitally driven, interactive enterprise. Here, the spoils go to those who can convey the news to audiences wherever they are and whenever they want it, on their own customizable terms as they consume and produce media all at once.


Yet, amid this massive media churn, one thing will never go out of style: the need for skilled, professional writing, produced by people who know how to select interesting topics and tell compelling stories with accuracy and speed. Regardless of the channel, your writing skills will ensure that you have a rewarding career, provided that you take the time to build your skills and learn professional strategies now.