Month: July 2020

Can the Media Industry still Recover after Covid-19?

Robin Jefferson Uncategorized

From newspapers outlet that are facing the imminent possibility of closure to TV networks starting to run out of shows, the media industry is without a doubt facing a tough time in keeping up their finances and survive. Without a doubt, this pandemic has permanently changed how we are consuming entertainment and news.

Media insiders and analysts as well have warned that the pandemic is going to create a long-term impact on the cultural life of the country.

They have forecasted too that changes in consumer’s behavior that is assumed to take more than 5 years might have happen within 5 weeks.

This is also backed with the fact that numerous people are highly unlikely to get back to pre-lockdown habits.

Audience are Spiking but Channels are Declining

The market for traditional TV sky rocketed as many more people are stuck in their homes. An expected impact of Covid-19 has been the humongous jump in viewing among teens, especially signaling the return of numerous families watching together.

Ads

The challenge among commercial channels is that, there are now less ads to show to their growing audience since many companies are cutting their marketing budgets. According to some analysts, advertising is down by 40 percent or even more for months of March to June.

According to Stephen Allan, the chief executive of major media buying agency MediaCom, the way the market is on supply and demand. He is referring to the spiked of audiences that are available to advertisers as well as the fall in companies that want to buy adverts to tap them. What other companies are doing now such as https://ourcoffeebarn.com/gear/best-espresso-machines-under-100/ to advertise their products and services is by using unconventional methods. This includes the use of internet, social media and everything in between.

A Real Challenge Faced by Media Industry after Lockdown Ends

He also added while some of their clients discuss more about boosting ads spending as soon as lockdown settles, he is fearing the channels will be running out of new programs and shows to offer to audiences since literally no new shows were made during lockdown.

Marketing Your Business Using Drones and Social Media

Veronica Ardito Media, Tech

Browsing over social media posts, many businesses and people capture amazing views from a top view. Having a hand over drone requires basic steps. Moreover, it is also an interesting method to make you stand out from your competitors. There are many aspects transforming the business because of the world wide web like social media marketing, video content, branding, and SEO. 

Social media gives ways to make business enhance their marketing strategy and boost their publicity. 

Actually, there are many influencers of brands and social media that use drones to boost their content. More and more marketers and influencers of the social media are getting into the bandwagon of the drone craze. It is also their method of starting a blogging website.

Drones in Various Fields

Marketing by means of social media gets into the different fields in various ways. And getting deeper into the technology is not that hard especially if you have an innovative mindset. Below are the different fields where drones and social media have been given more focus.

Film-making

Video making through the use of drones already penetrates the industry. This becomes a gateway for small time directors which achieve the same attack of aerial shots with multi-million movies. Moreover, excellent commercials and trailers to be posted on social media are also created using drones.

Real estate

Basically, selling the properties entail selling of houses emphasizing different parts. Many real estate agents are making use of drones to provide a visual shot of the house. If you want to have a nice aerial shot of the roof, you can see the best drones for roof inspection at https://letsflywisely.comhttps://letsflywisely.com/professional-drones/. 

Online marketers

Once you use drones for making videos, it can definitely enhance the business SEO. Moreover, if excellent and high-quality drones have been used for content creation, there is high potential to market your business, products, or services. 

Consumer market

Through the use of drones, people make outstanding selfies and take good shots of videos with subjects like mountain climbing, swimming, and everything else imaginable.

Final Words

As of the moment, aerial footage is somehow a popular way to cross the bridge among YouTubers and the brands. In case you want to market your business on social media, especially on YouTube, this is the best time to make use of your drones.

The Need to Buy Instagram Likes

Veronica Ardito Education, Media, Tech

Instagram is a picture based website which has acquired popularity among the public within the globe. Moreover, various users are using Instagram for sharing their snap shots to their friends. Additionally, Instagram is also one great channel to market and promote online business.

Instagram can also be used for the purpose of networking and marketing.

Generally, to easily make your business to be known, you have the option to buy Instagram likes. And buying them entails more valid reasons. Moreover, as a business utilizing Instagram, this is what you need to know about businesses this 2020. Check them out below.

Many reasons to buy Instagram likes:

Here are some of the essential things that make buying Instagram likes noteworthy.

Boost your followers

Once you buy Instagram likes, then it is an opportunity for you to attract more site followers.

Be on top of your competitors

Basically, when you consider the market competition, then it is really essential to heighten up your followers as well as our Instagram likes. Generally, this will help you to stay on top of your competitors. In fact, regardless of your business size, buying likes and followers enhance the brand image.

Enhance the online image

The one good reason why it is essential to attract more Instagram likes is to make the world be notified about your business promotion. Basically, it builds more connections and also, you may have the chance to be featured on Instagram having large numbers of users. This will be a great advantage to your business for the long term. Moreover, more Instagram likes will notify others about your online business and they will be able to learn from it. 

Heightened up conversions and leads

In terms of buying Instagram likes, keep in mind that it is really important to go after professional and reliable social media marketing companies. Basically, this will give your business more numbers of target audience. In addition, websites that have big numbers of likes have a great chance to create more leads and conversions. Eventually, this will result in increased sales.

Market your brand

Either you are selling a product or offering a service, Instagram is one way to promote it. Moreover, better to use it in case of photo sharing which includes the company advertisement in order to get more likes.

Over 500 Companies Pulled Out FB Adverts in Response to StopHateForProfit

Dominique Kern Media, NewsTagged ,

The boycott launched by Facebook employees to protest Zuckerberg’s inaction on Trump’s ads and posts that fuel violence and racism, has escalated.

In the wake of the Black Lives Matter movement and continuing calls to quell racism,a number of civil rights group have banded together and organized the StopHateForProfit. The goal is to pressure Facebook and CEO Mark Zuckerberg to institute policies that ban and automatically block hate messages and fake news. .

The StopHateForProfit group sought the support of big companies, many of which were already considering slashing down on advertising costs. The request was not hard to grant since that would also mean positive publicity for their brands. Instead of announcing budget cuts, they will be making a political statement in support of calls for social and political reforms.

Zuckerberg Buckled Down While More Companies Continue to Remove Ads

At first, only 300 companies committed to withdrawing their ad on Facebook, and the number has now reached more than 500. Although Zuckerberg had buckled down through a response posted in his Facebook account, billions in dollars of advertising revenues had already been withdrawn.

 

Facebook employees had said before that the FB CEO had vowed not to support ads and posts that incite violence, and those that suppress voting, regardless of from who or were they came from. Yet Zuckerberg’s principles bended when the hate messages came from Trump. This time, as a show of sincerity to his commitment, he approved the taking down of accounts found linked to the so-called “boogaloo movement”, one of which organized the killing of a California police officer last May.

Some of the companies who immediately gave support to the StopHateForProfit movement include Microsoft Corp,Verizon Communications Inc, Starbucks Corp, Ford Motor Co., Coca-Cola Co, PepsiCo Inc, and multinational companies like Unilever US, US:F, US:SBUX,. US:KO, US:MSFT,. US:PEP, US:VZ, SAP US and UL, which is just to name a few.

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