The emergence of mass media is linked to the development of technical possibilities for information transmission and storage. In this sense, the development/invention of writing and printing belong to the prehistory of the mass media. Linked to this was and is the implementation of general schooling for broad sections of the population. In Prussia, for example, compulsory schooling was introduced in 1717.
Newspaper and magazines media
In a narrower sense, the history of the mass media begins with the development of the mass press in Great Britain and the USA around 1833/1835. The spread and increase of the media, first of all, newspapers and magazines, was closely linked to the improvement of traffic routes, transport technology, and the development of urban centers with a corresponding knowledge culture.
Radio and television
With the development of film at the end of the 19th century, radio (radio in the 1920s) and television (in the 1930s), it was possible to provide the population with a wide range of information and entertainment. The social differentiation of society, however, slowed the extensive use of the available possibilities during this period.
Importance of mass media
The importance of the mass media was especially promoted by the rise of mass culture, that is, through sporting events, entertainment shows, music, and other leisure programs.
Especially after the Second World War in connection with developing democratization, the mass media enabled a broad and controversial range of information. This was done to give the broadest sections of the population opportunities for comprehensive opinion-forming and participation in the design of modern democratic society.
Today the mass media is in fact assigned a fourth power within the classic separation of powers. It is therefore responsible for articulating and pooling the opinions of society, and for monitoring and criticizing political decisions. The mass media are currently accused of having their information and educational tasks in favor of commerce and advertising. Due to advertisements, it is easier to Buy RVcover these days.
In industrialized countries, media use has expanded significantly since the 1960s: thanks to the appropriate equipment and connections such as computers, satellites, and cable. The mass media are thus increasingly becoming a benchmark in society.