Over the past 20 years, information and communication technology has undergone fast transformation, with the introduction of social media being a significant advance, especially among influencers with huge followers.
Change is happening faster now. For instance, social media’s influence has been greatly shaped by the advancement of mobile technology. In terms of overall minutes spent online, mobile devices rule the world. They give everyone access to the ability to connect at any time, from any location, via any device.
1. Social Media’s Effect on Politics
According to a recent Pew Research study, social media is the primary source of political news for roughly one in five American people. The survey also reveals that those who do largely rely on social media for their political news are often less knowledgeable and more likely to come across unverified claims than those who acquire their news from conventional sources.
2. Social Media’s Effect on Society
Facebook is now used by almost a quarter of the world’s population. Nearly 80% of internet users in the United States use this platform. Social networks gain influence as they expand because they depend on human connections.
Each individual with dissenting opinions can now see that others share them due to the internet. And when these people connect with one another on social media, they may do things like make publications, memes, and entire online universes that support their viewpoint before becoming widely accepted.
3. Social Media’s Effect on Business
Due to the popularity of social media, it is uncommon to come across a company that does not use at least one social media platform to connect with its clients and potential clients. Businesses understand how important social media is for connecting with customers and increasing sales.
4. The Social Media Issues
Since social media is a relatively recent technology, it can be challenging to determine its long-term positive and negative effects. Nevertheless, a number of studies have found a direct link between frequent usage of social networking sites and a higher risk of depression, self-harm, anxiety, and loneliness.