According to Fettrow-Alderfer, the best news stories come from journalists who are strong critical thinkers. “A reporter should never just accept a statement as fact,” she says. “Think more critically. A successful journalist, regardless of the platform, will always find better stories by being curious and inquisitive. That’s what separates the really good journalists from the others.”


Whether you are considering a career in journalism, public relations, advertising, or another area, you are exploring these fields at a time of unprecedented change, excitement, and career opportunity. Whether you are a traditional-age college student or a returning student, this textbook is designed to provide you with the writing skills and strategies you will need to break into these professions and thrive in them. The text also discusses career trends in the media professions and how you can use them to maximize your professional success. Perhaps you are opening this book as a confident writer with a solid set of skills.


You feel that you’ve got the basics down and you’re ready to jump into some major assignments. That is great news. You are probably on track for success with everything you encounter in this book. On the other hand, it could be that your confidence is a bit shaky. Perhaps you could use a review of the basics, some hands-on instruction, and specific strategies for success.