Early this month, Instagram enhanced its Reels feature with the addition of Song Lyrics display for each Reel clip, which enhances music promotion at Instagram. There’s no denying that music is a key element of growth in social media platforms as demonstrated by TikTok when it added the Billboard trending chart last September 2023.
The Song Lyrics display in Reel clips is Instagram’s latest approach to expand its coverage of the music industry. Even before, creators of Reels music clips have been manually adding lyrics in their Reels music videos. Its recent roll out as a Reels option makes sense for IG users because it makes the lyrics addition easier to accomplish.
The Song Lyrics Display is a New Feature of IG Reels
Although song lyrics display is an option already available in IG Stories, its addition in the music video clips of IG Reels will make the marketing and promotion of songs in the Instagram platform more effective.
Reels now enable music artists using the IG app, to add song lyrics texts on the screen. Doing so expands music engagements with fans and followers.
In using the lyrics addition option to a Reels music clip, the IG app user can choose the font to use, and highlight the relevant lyrics. Moreover, users may choose to include a more specific message in a Reels music clip.