TikTok has Officially Rolled Out the “Promote” Ad Tools for Brand and Business Owners

TikTok’ s “Promote” boost-like feature is finally available to everyone after undergoing a few months of beta testing by several selected business accounts. The “Promote” option is largely similar to Facebook’s Boost button, which gives brands and businesses the ability to augment posts with adverts.

In line with the rollout, the TikTok platform released an update of the overview in the “TikTok for Business” section. It states that the “Promote” feature gives brands and businesses the option to add their advertisements on any TikTok video or to upload their own video adverts, as means to increase and build their audience.

Although this option initially came out free during beta testing, the self-service advertising tool comes with fees, depending on the type of advertising chosen. Moreover, Promote users will have to work with a TikTok advertising account manager.

Four Types of “Promote” Options

In-Feed Ads are the most economical and are recommended for small and medium-sized businesses looking to advertise at TikTok, as the ads simply appear as native feeds in the “For You” panes of TikTok users.

Brand Takeover is the more intrusive type of advertisement as it immediately appears on the screen as soon as a TikTok app opens: but only for a brief spell before becoming an In-Feed Ad in the “For You” panes. However, TikTok limits the number of Brand Takeover spots available.

Branded Hashtag Challenges These are ad campaigns similar to the hashtag video challenges popular among regular users of the TikTok platform. Since the creative hashtag challenges are paid for, the challenge will include shoppable components related to brand retailers.

Branded Augmented Reality/3D Effects Videos – These are usually content with 3D Effects or Augmented Reality video content that appear in the platform’s more creative segments like stickers, branded lenses and other similar spaces.
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Switching to Subscription-Based Business Model may just be a Great Idea

These days, you would notice that along with the rise of eCommerce or online stores such as https://rkrank.com/ is also the constant increase of subscription-based business models. As a matter of fact, there are plenty of organizations that previously used a “use-forever, pay-once” model that is now transitioning to a subscription-based service. This is due to the reason that there are numerous benefits of doing recurring billing to clients.

Appeals more Customers

To consumers, charging them a small fee of like, $25 a month is a lot more appealing than having them charged a one-time fee of $500. This is due to the reason that there’s a high price barrier they need to break down before using your products and/or services. Of course, there are exceptions but generally speaking, the more costly the product is, the fewer consumers you are going to have.

Through subscription payments, it is lowering the barrier of entry for using those services and/or products and let more people to try it out. While they might have to pay a bigger sum in the long run, it would not intimidate them at all. Still, they would think that they are already using the product.

Better Options

Due to the reason that you’re not impacted by the shipping cost of the items and possibly, the versatility of accepting all sorts of payments, targeting a global audience is a lot easier. All of this will contribute to the growth of your business’ MRR or Monthly Recurring Revenue.

Predictable Revenue

When your business is operating in a pay-once model, it forces you to attract new markets and convert them into customers before earning revenue. This part could be expensive on your end. If you have a poor performance for a given month, that might set you back and be more difficult to recover your capital.

Unlike with a subscription-based model, customers are making payments to your business regularly. Because the amount of the recurring payments has been decided already on the initial time of the sale, it lets you foresee your monthly revenue. This guarantees that you will only order the supply you need or not worry whether you have enough stock in your inventory or not.