TikTok’ s “Promote” boost-like feature is finally available to everyone after undergoing a few months of beta testing by several selected business accounts. The “Promote” option is largely similar to Facebook’s Boost button, which gives brands and businesses the ability to augment posts with adverts.
In line with the rollout, the TikTok platform released an update of the overview in the “TikTok for Business” section. It states that the “Promote” feature gives brands and businesses the option to add their advertisements on any TikTok video or to upload their own video adverts, as means to increase and build their audience.
Although this option initially came out free during beta testing, the self-service advertising tool comes with fees, depending on the type of advertising chosen. Moreover, Promote users will have to work with a TikTok advertising account manager.
Four Types of “Promote” Options
In-Feed Ads are the most economical and are recommended for small and medium-sized businesses looking to advertise at TikTok, as the ads simply appear as native feeds in the “For You” panes of TikTok users.
Brand Takeover is the more intrusive type of advertisement as it immediately appears on the screen as soon as a TikTok app opens: but only for a brief spell before becoming an In-Feed Ad in the “For You” panes. However, TikTok limits the number of Brand Takeover spots available.
Branded Hashtag Challenges These are ad campaigns similar to the hashtag video challenges popular among regular users of the TikTok platform. Since the creative hashtag challenges are paid for, the challenge will include shoppable components related to brand retailers.
Branded Augmented Reality/3D Effects Videos – These are usually content with 3D Effects or Augmented Reality video content that appear in the platform’s more creative segments like stickers, branded lenses and other similar spaces.