News media websites are facing increasing pressure as audiences continue to fragment. This is especially true for niche news sites that focus on covering a particular topic in depth. No one wants to read the same story from 10 different sources.
But how can you stand out when your competition is so fragmented? If you’re reading this, you are clearly a marketer with a bright future ahead of you.
Keep reading to find out how you can help improve your news media website and drive more traffic through organic search. Keep reading to learn more!
Build an Email Database
One of the best ways to build loyalty and engagement with your readers is to create an email list. These days, many news sites are creating their own email lists to drive more subscribers, generate leads, and improve their overall marketing efforts.
You don’t need to be a large site to generate a respectable number of email subscribers. To build your email list, you’ll want to make sure you are collecting email addresses each time someone signs up to your site.
Produce High-quality Content
News media sites are built on trust and authority. The most important thing you can do is consistently publish high-quality content.
This will help you build trust with your readers and drive more traffic to your site. Fortunately, there are a few ways you can increase the odds of consistently publishing high-quality content.
- Hire the best writers you can afford – You can only publish quality content if you have quality writers. You can’t build a news media site with a team of interns or volunteers.
- Stay focused on your niche – It’s tempting to try and cover everything. But the more you try to cover, the less you cover anything well.
- Be controversial – This is risky. Be controversial in the right way.
Make Your Site Responsive
While you may not be able to control your readers’ devices, you can control your site’s design. This will allow your site to look good on any device. It will also help you avoid the dreaded “mobile unfriendly” label in search.