Shoes of whatever type, stiletto, sandals or Slip On Boots, these are all necessary to cover the feet as it step out into the world’s everyday battle. Some people have considered it as their great possession and obsession as well. Because of this, new brands of fashionable shoes are created and introduced into the general public. These may also be the latest footwear style that you shouldn’t missed. Below is a social media analysis for those new shoe brands.
Shoes are a Big Thing
Over social media, there is about 66 billion impressions, 4 million posts about shoes, and 2 million authors writing conversations about it. It doesn’t matter if you’re a brand considering person or a simple fashionable individual, talking about shoes makes you fit in. Specific styles and shoe brands show that lots of information are needed to be collected. Looking at the hashtags is a best way to see how a particular shoe brand is performing over the market. Some popular shoe hashtags are:
- #fashion, #accessories
- #onlineshopping, #shopmycloset
- #parties, #weddings
The Use of Social Media Influencers
Most fashion brands like shoes, influencers are their most important aspect in order to reach their audience.
Shoe brand followers always wanted to see the finished product by the way it seems real. Moreover, they wanted to be inspired to the fashion preferences of the brand influencer. Using the insights within the social media industry, it may generally helps to guide the technique of the influencer. Here are some key points from new shoe brands that may be considered:
Giving the right content
Instagram, for example, begins with sharing photos. However, digging deeper into it, there is something more in the picture. The point is that to make sure to encourage the influencers to disseminate the content that gives the best exposure to the brand.
Utilizing influencers of different size
Macro-influencers are big names in the industry that may be a representative of the brand. However, micro-influencers may also be effective in a great way. And, it would be perfectly great if the two would be utilized both.
Be part of the conversation
Having those paid influencers or not, engaging with the audience by responding to them is truly an essential aspect. Make sure to be a part of the conversation especially when the brand is on the spotlight.